Satisfaction Guaranteed

Satisfaction Guaranteed: How Zingerman’s Built A Corner Deli Into A Global Food Community from Charles Scribner’s Sons is now on sale.

Satisfaction Guaranteed looks at how Zingerman’s grew from a single sandwich shop into a $70 million gourmet business, based in Ann Arbor, Mich. Zingerman’s opened for business on March 15, 1982. This is its 42nd year.

Awards For Satisfaction Guaranteed

Satisfaction Guaranteed was named a Michigan Notable Book for 2023 by the Library of Michigan. Read more here.

Satisfaction Guaranteed also was named one of the Best Business Books of 2022 in the Management and Workplace Culture category by Porchlight Books.

Praise for Satisfaction Guaranteed

“Maynard’s book will certainly appeal to Zingerman’s aficionados, but it will also interest those seeking to succeed in the challenging, ever changing world of gourmet fare. Thoughtful reading for foodies and entrepreneurs.” — Kirkus Reviews

“Just when we food lovers thought we couldn’t admire Zingerman’s any more than we do, along comes Satisfaction Guaranteed with dozens more reasons to marvel at the treasured food haven. Maynard has written a book that captures the soul of this little deli that grew and grew and the unusual thinking that built the business. If you’re new to Zingerman’s, this is a great introduction to a most extraordinary place. If you’re already a fan, you’ll be fascinated by the insights. In every case, satisfaction is guaranteed.” —Dorie Greenspan, author of Baking with Dorie

“Just like the exceptional company it chronicles, this book might have been called  Satisfaction Exceeded! Micheline Maynard beautifully captures the trials, tribulations, trajectory, and ultimate triumph of one of America’s greatest business stories. Zingerman’s has fed generations of hungry gastronauts and inspired a legion of businesses fueled by purpose and love.” —Danny Meyer, CEO of Union Square Hospitality Group and author of Setting the Table

“Whether you are starting a business, or just looking for a better way to organize your life, Micheline Maynard’s book is sure to make you better at everything you do. Sometimes in life we have all the motivation but not the information and this book helps you put those two together.”–Patricia Wells, journalist, author and cooking school teacher

“Satisfaction Guaranteed is a bible for excellence and values-driven organizations. This isn’t how most businesses are run, but it should be. I underlined half the book! Micheline Maynard delivers what I have wanted for decades: a deep dive into the magic of Zingerman’s” —Ti  Martin, co-proprietor of Commander’s Palace, New Orleans


Contact Abigail Novak, Publicity Manager, Scribner’s, at

Micheline Maynard can be reached at


Find event listings on the CulinaryWoman Facebook page and under the EVENTS tab.


Micki can speak to your group in person in Michigan, and remotely if you are located elsewhere. She can also help you set up a tour of Zingerman’s Deli or one of its other businesses.


Contact Micki at Payment can be made via PayPal, Square or Venmo.



Q. Did Zingerman’s pay you to write the book?

A. Absolutely not. The idea for the book came from literary agent Irene Goodman. She approached me about writing it in November, 2019, and Scribner’s made a deal for the book in March, 2020.

Q. Did Zingerman’s cooperate with the book?

A. Very much so. Zingerman’s co-founders Ari Weinzweig and Paul Saginaw were generous with their time, as were managing partners at many Zingerman’s businesses, as well as staff members. In cases where there are multiple managing partners, some businesses designated one of them to speak with me.

Q. Did Zingerman’s control what you could write?

A. No, the book was written completely independently of Zingerman’s. Ari and Paul were each given a draft of the book to read before it was published. Paul provided some detailed notes.

Q. Can I buy the book from Zingerman’s?

A. The book is available at Zingerman’s Deli and a number of Zingerman’s businesses, and through the Zingerman’s Press website.

Q. Where else can I buy the book?

A. It’s available through all the big book sellers, independent book sellers and my shop. Bookshop sends orders to independent book shops. Both the book sellers and authors earn a commission on each sale.