“If you’ve read or heard anything about the American economy or the automobile industry during the past two decades, it’s likely Micheline Maynard said it” — Professor Charles O’Reilly, Stanford University.
Micheline (pronounced Mish-a-leen) Maynard is the newly named director of the Reynolds National Center For Business Journalism at the Cronkite School of Journalism at Arizona State University. Her appointment begins July 14. She is a veteran business journalist whose expertise ranges from reinventing the American economy, to the automobile industry to travel, sports and food writing.
She’s best known for her work with The New York Times, where she was the award winning Detroit bureau chief and a senior business correspondent. Her book, The End of Detroit, predicted the collapse of the American carmakers well before it happened. She led the acclaimed public radio project, Changing Gears, which looked at the future of the industrial Midwest, and founded the Kickstarter-funded journalism project, Curbing Cars. Maynard is a regular contributor to Forbes, where she writes the Voyages blog. Her eBook, Curbing Cars: America’s Independence From The Auto Industry, was published by Forbes in April 2014.
In 2009, she was named the 11th winner of the annual Nathaniel Nash Award, which honors a Times reporter who excels in business and economics coverage, at home or abroad. Maynard and a team of Times reporters shared two awards from SABEW, a business journalists’ group for their coverage in print and online of the General Motors bankruptcy. The Changing Gears team received a regional Edward R. Murrow Award in 2012, as well as a Headliner Award.
Maynard has twice served as a Reynolds Visiting Professor of Business Journalism, at ASU in 2014, and at Central Michigan in 2013. At CMU, she created classes in business journalism and media entrepreneurship. She was associated with the University of Michigan from 2000-2013. teaching MBA students at the Ross School of Business. During 2012, she was a Hoover Fellow at Stanford University.
In 2010, she was a Reynolds Distinguished Visitor at Washington and Lee University in Virginia. She was named a media fellow by the Japan Society of New York in 2002, and also was a Knight-Wallace Fellow at the University of Michigan in 1999-2000. And in 1989-1990, she was chosen as a Knight-Bagehot Fellow in Business and Economics Journalism at Columbia University. She holds an undergraduate degree from Michigan State University, where she will be honored as a 2014 Distinguished Alumni, and did her graduate work at Columbia.
She has written four books, most notably 2003’s well-regarded The End of Detroit: How the Big Three Lost Their Grip on the American Car Market, which foresaw the collapse of Detroit carmakers. Also published by Random House, it appeared in paperback in 2004. The German newsmagazine Stern dubbed her “the bravest woman in Detroit” for writing The End of Detroit, and her book has been used as a text at a number of universities. It also inspired the name of a rock band.
Her other books include The Selling of the American Economy: How Foreign Companies Are Remaking the American Dream, which was published in October 2009 by Random House. The book was excerpted in The New York Times and the International Herald Tribune, and featured on National Public Radio. Earlier books include The Global Manufacturing Vanguard, published in 1998, and Collision Course, published in 1995.
Maynard is a regular guest on national and international television, such as PBS NewsHour, Charlie Rose, CNBC’s Squawk Box, ABC’s 20/20, The Today Show, and BBC World News. She appears frequently on NPR programs including Here and Now, All Things Considered, Morning Edition and on public radio’s Marketplace.
She is an experienced public speaker, including appearances at Harvard, Dartmouth, Columbia, Michigan, Michigan State, The University of Nevada Reno, Wayne State and Indiana State. She has spoken to the non-profit and corporate groups including the Women In Restructuring Confederation, US-China Chamber of Commerce, Economic Club of Grand Rapids, the Michigan Chamber of Commerce, and the Ann Arbor City Club, as well as many civic organizations.
A trained cook and enthusiastic student, she studied with Patricia Wells in Paris and took classes at Le Cordon Bleu in Ottawa, Zingerman’s in Ann Arbor as well as the Viking Cooking School in Greenwood, Miss. Her food writing has appeared in the Times, the Chicago Tribune, on Forbes.com, The Atlantic Cities, Journeywoman.com, Gadling.com, JourneyWoman.com and on her blog, CulinaryWoman.com,. She is a trustee of Awesome Food, a member of the Southern Foodways Association, and her work has been nominated for a James Beard Award.